American Rental Association
Jason Dennis Award
Honoring Jason Dennis: An Award in His Memory
Designed to reflect his character, the award’s identity incorporates his silhouette and aligns with ARA’s brand standards.
Jason Dennis was a staff member of the American Rental Association, who died tragically in a car accident. He left such a profound impact on his coworkers that they created a internal staff award in his memory. The award was created in his image and character.
Crafting the Jason Dennis Memorial Award Logo
The logo was inspired by Jason’s silhouette and designed to honor his character while staying true to ARA’s brand colors and typography. The process involved refining the icon, selecting type treatments, and ensuring the award’s identity felt both personal and cohesive within the organization’s visual system.
Celebrating Jason Dennis’s Legacy
The award has been warmly received by staff, with recipients exemplifying the qualities and spirit that Jason brought to the American Rental Association. It serves as a lasting tribute, honoring his impact and inspiring excellence across the team.