Max Performance Physical Therapy
Logo Design, Brand Identity, & Brand Strategy
What if?
‘What if’ is one of the most powerful statements that we can make. It drives curiosity and change. Every year we make resolutions and ask ourselves ‘what if I decide to make a change?’
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What if I have a injury that won’t let me run?
What if I just want to maintain my health as I get older?
What if I had a surgery that I have continuous pain from?
What if I want to be the best athlete on my team?
What if I have lost hope?
What if I can maintain the lifestyle I’m living, make it better or just get my body back?
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Max Performance Physical Therapy focuses on those ‘what-ifs’ and uses those as a cornerstone to a personalized fitness plan that goes beyond physical therapy best practices.
Brand Vision
The brand will carry out the purpose and mission of Max Performance Physical Therapy by exuding energy and positivity. Through positivity and energy, strength can be found through all obstacles. Every element that is part of the brand will act as a guiding star to encourage movement, active living and education to all that interact with it.
Hopeful • Energetic • Bold • Educational • Positivity • Fresh • Active
Logo Design
The logo was both in part inspired by a 'MP' monogram but also rooted in the idea of reaching a new peak after climbing a mountain.
Final logo design
Reversed logo design
Other logo variations
Brand Elements
These are some of the building blocks of the Max Performance Physical Therapy Brand.
How it all comes together.
