Cookies & Dreams

Branding
Strategy
Art Direction

Environmental Design

01
 

Successful restaurant owners of Baked Beer & Bread, Stephanie and Bill, slowly offered rich, thick and filling filled cookies as dessert options in the front of their restaurant. What started as a small dessert option, quickly grew into a new venture to start a cookie shop in the Quad Cities. The mastermind behind the cookies, Stephanie, wanted to warm the hearts for everyone who came into their shop doors. ​

Cookies & Dreams was created as a fun and fresh cookie shop identity that showcased Stephanie's and her cookie's personality. As with every identity, I started with the logo. The logo was created initially by a family friend but we felt it needed a little tweaking to be adaptable to a digital or print environment. To keep any brand recognition that was built up I decided to keep the circular shape and the whimsical nature of the typography. The updated logo takes those initial bones and creates a logo that has a bit more weight, a typeface that is easier to read, and gives a little more meaning to the logo. The concept of the logo is a play on chips of a cookie and the craters of a moon. This results in the visual representation of both cookies and dreams.

Logo
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02
 

The color palette is inspired by the colors of the cookie dough and a couple of fun icing colors to add an accent to the beiges and browns found in cookie dough.

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03
 

The tone of voice is whimsical and witty with fun typography that express the brand's personality.

Cookie Stack
Cookie Stack

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Photography Concept Board
Photography Concept Board

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Cookie Stack
Cookie Stack

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Cookie Stack
Cookie Stack

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04
 

The photography mood as depicted below would be whimsical, colorful, and bold. Showing a mix of cookie images, dough, and moments that make going to Cookies & Dreams a great experience.

05
 

Counter Space
Counter Space

Rendering of the counter space, signage opportunities, and interior space concepts.

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Vinyl Wall Graphic Wrap
Vinyl Wall Graphic Wrap

Tough cookie definition on the wall while featuring the cookies.

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Building Exterior at Night
Building Exterior at Night

Cookies & Dreams exterior concept of the store.

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Counter Space
Counter Space

Rendering of the counter space, signage opportunities, and interior space concepts.

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Renderings of the new store space were created to show how the brand elements would work within the cookie shop space.

Cookies & Dreams Concept packaging
Cookies & Dreams Concept packaging

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Cookie Van Design Concept
Cookie Van Design Concept

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Brand Board Vision
Brand Board Vision

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Cookies & Dreams Concept packaging
Cookies & Dreams Concept packaging

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06
 

​Additional brand application exploration through packaging, cookie van design, web page, custom patterns, and overall brand vision.