Successful restaurant owners of Baked Beer & Bread, Stephanie and Bill, slowly offered rich, thick and filling filled cookies as dessert options in the front of their restaurant. What started as a small dessert option, quickly grew into a new venture to start a cookie shop in the Quad Cities. The mastermind behind the cookies, Stephanie, wanted to warm the hearts for everyone who came into their shop doors. ​

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Cookies & Dreams was created as a fun and fresh cookie shop identity that showcased Stephanie's and her cookie's personality. As with every identity, I started with the logo. The logo was created initially by a family friend but we felt it needed a little tweaking to be adaptable to a digital or print environment. To keep any brand recognition that was built up I decided to keep the circular shape and the whimsical nature of the typography. The updated logo takes those initial bones and creates a logo that has a bit more weight, a typeface that is easier to read, and gives a little more meaning to the logo. The concept of the logo is a play on chips of a cookie and the craters of a moon. This results in the visual representation of both cookies and dreams.