Rock Island Democratic Central Committee

Branding
Strategy
Art Direction

01
 

The Rock Island County Democratic Committee had a lot of candidates up for office in 2018 elections. They wanted to create awareness and encourage voters to vote early. I coordinated art direction for custom photography with some of the candidates and took portrait photos of each of the candidates for a direct mail strategy.

02
 

I worked with a local photographer to capture images that represented the values of the Democratic Committee and sourced members of the community to be in the shoot doing activities that represented the main topics that the candidates were running for. 

Equality
Equality

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Community
Community

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Education2
Education2

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Equality
Equality

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Vote Early Direct Mailer
Vote Early Direct Mailer

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Inside of Direct Mailer
Inside of Direct Mailer

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Promoting Equality Mailer
Promoting Equality Mailer

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Vote Early Direct Mailer
Vote Early Direct Mailer

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03
 

All of these pieces, inspired a series of mailers to discuss important topics for each of the candidates, spread awareness of campaign topics that each of the candidates were passionate about, and general election information. This campaign reached everyone in Rock Island County that was of voting age. 

Your Vote Matters Mailer
Your Vote Matters Mailer

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Dorothy Beck Mailer
Dorothy Beck Mailer

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Make Your Voice Heard
Make Your Voice Heard

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Your Vote Matters Mailer
Your Vote Matters Mailer

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