Rock Island Democratic Central Committee
Branding
Strategy
Art Direction
01
The Rock Island County Democratic Committee had a lot of candidates up for office in 2018 elections. They wanted to create awareness and encourage voters to vote early. I coordinated art direction for custom photography with some of the candidates and took portrait photos of each of the candidates for a direct mail strategy.
02
I worked with a local photographer to capture images that represented the values of the Democratic Committee and sourced members of the community to be in the shoot doing activities that represented the main topics that the candidates were running for.
03
All of these pieces, inspired a series of mailers to discuss important topics for each of the candidates, spread awareness of campaign topics that each of the candidates were passionate about, and general election information. This campaign reached everyone in Rock Island County that was of voting age.
