Rock Island Regional Office Of Education

Identity Design
Illustration
Branding

 

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The Rock Island County Regional Office of Education (RIROE) brand identity emphasizes the new mission and vision for Rock Island County. The new wordmark and icon takes on a personality that was missing from the legacy identity of RIROE. The wordmark utilizes a modern, bold and easily read typeface. The icon replacing the ‘O’ in RIROE is a top down view of a graduation cap. The tassel swings in an upward motion indicating the future and forward motion for families, students and the RIROE organization. The outer shape of the icon is left as an outline to bring in the legacy of RIROE and the shape lends itself to mimic a yield sign. That representation is a reminder that RIROE is putting families and students first in all of the efforts to improve the county.

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MISSION STATEMENT

The Rock Island County Regional Office of Education is committed to providing high quality educational programs and services for comprehensive, ongoing support to children, families, schools, and our diverse communities.

 

VISION STATEMENT

The Rock Island County Regional Office of Education will be known and utilized by our families, schools, and diverse communities as the authority on educational issues, programs and services that advance safe, efficient and effective schools.

 

MOTTO

Service. Integrity. Excellence.

RIROE Identity Color Options
RIROE Logo with motto

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SUPPORTING IDENTITIES

In addition to the primary identity and the identity with motto, there are additional icons set within the RIROE logo to represent the three pillars of improvement for Rock Island County. The supporting identities would be utilized for individual programs that are focused specifically on professional development, education or growth. They are not to be used in conjunction with the primary RIROE identity. The primary identity should be used if speaking of the RIROE organization as a whole.

Professional Development
Professional Development

Alternative but related identity for individual programs within RIROE for professional development.

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Growth
Growth

Alternative but related identity for individual programs within RIROE for growth.

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Achievement
Achievement

Alternative but related identity for individual programs within RIROE for Achievement.

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Professional Development
Professional Development

Alternative but related identity for individual programs within RIROE for professional development.

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Messaging System
Messaging System

This is a messaging system for RIROE, color palette, typography choices, and a custom Brand Ambassador.

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Office applications
Office applications

This is a potential design for office collateral

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ROE - Brand Ambassador
ROE - Brand Ambassador

Meet Roe, a brand ambassador for the RIROE brand.

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Messaging System
Messaging System

This is a messaging system for RIROE, color palette, typography choices, and a custom Brand Ambassador.

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