Cedar Rapids Bank & Trust wanted to reach a younger, more far-reaching audience by launching a new line of banking products under a fresh identity. The result was Maxx by Cedar Rapids Bank & Trust, a reimagined offering designed for customers who prefer digital-first banking over traditional brick-and-mortar locations, while still valuing the trust and stability of a long-standing financial institution.

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The design was simple, utilize the bold branding that had been started by the CRBT team internally and translate it to a web experience that would reach the targeted audience. The result: a beautiful, mobile first website that created a 20% increase in younger audience checking account signups.