The new website identity for CarpetsPlus is focused around giving an elegant, warm, and comfortable experience. I chose to use a warm color palette to emulate the warmth of a home.

 

The new layout allows for users to experience the site and enjoy the imagery that prompts the user to continue scrolling to all the elements on the site. Using frames to separate the sections and quality imagery to feature different spaces where different flooring could be incorporated in a home enhances the website's visual appeal. Overall, the site adds a refinement and elegance to the CarpetsPlus brand and will compliment the products they provide.